12/18: Skip & Pete staying on Braves radio through 2009
The Atlanta Journal-Constitution
Skip Caray and Pete Van Wieren are committed to announcing Braves telecasts on the radio at least through 2009, the Braves announced today. The Braves also say they support the move from 96rock (now Project 9-6-1) to 94.9/The Bull, the new country station on the FM side. (Braves will continue to air on WGST-AM on the AM side.)
Derek Schiller, Braves senior vice president of sales and marketing for three years, said Clear Channel consulted with the Braves about the potential changes and moving the Braves FM simulcast to 94.9 instead of 96.1 He said they did some research and looked at research provided by Clear Channel and decided it was worth the risk.
“We felt like it was a good fit,” Schiller said. “We felt like the country format, whilie not traditional in this marketplace for the Atlanta Braves, is something we’re looking forward to and hope it matches with the likes and interests of the majority of our fan base.”
Despite all the turmoil at Clear Channel Atlanta, Schiller said he’s confident that John Hogan, vp of programming for Clear Channel out of San Antonio, fully supports them. In fact, he negotiated the deal. Insiders at Cox Radio, which used to air the Braves, said Clear Channel paid so much, there’s no way they could be making money and in fact are losing millions. Clear Channel has declined to comment about that and Schiller didn’t express an opinion about the deal’s profitability on CCU’s side. 2007 will be the third year of a five-year deal.
AJC writer Tim Tucker also found out Skip will be virtually entirely on radio and Pete will hardly ever been heard on TV. Here’s the story.
Here’s the press release:
Atlanta Braves Hall of Fame Broadcasters Skip Caray and Pete Van Wieren
Sign Up With Braves Radio Through 2009
Duo will be heard locally on 94.9 The Bull
The Atlanta Braves and Clear Channel radio announced today that Braves veteran broadcasters Skip Caray and Pete Van Wieren will helm the radio airways through 2009. The two will be heard around Metro Atlanta on Clear Channel’s 94.9 The Bull, the new home of the Atlanta Braves. Clear Channel announced earlier today that Braves games were moving from Project 9-6-1 to 94.9 The Bull. Regionally, the duo can be heard on the Braves Radio Network on over 150 stations across the Southeast.
“We are thrilled that Skip and Pete will continue announcing Braves games for a long time,” said Derek Schiller, Braves Senior Vice President of Sales and Marketing. “They have been the voices of the Braves for over 31 years and continue to be our fans favorites.”
Caray and Van Wieren, who together were inducted into the Atlanta Braves Hall of Fame in 2004, will enter into their 32nd season of Braves announcing in 2007.
“Given the opportunity to sign these two legends is a no-brainer,” said Chuck Deskins, President and General Manager of Clear Channel Radio Atlanta. “They are an institution not just in Atlanta, but in baseball.”
The Atlanta Braves, a division of Turner Broadcasting System, Inc., is Major League Baseball’s winningest franchise since 1991. Since then, Braves teams have earned a record 14 consecutive division championships, five National League pennants, and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. For more information on the Atlanta Braves, log onto www.braves.com.
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s operations include radio broadcasting, syndication, and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Contact: Beth Marshall, Atlanta Braves